WHOLESALER AWARDS

Company Awards

GOLD MEDAL 2022

Retail Wholesaler

To be awarded to a FWD full member or buying group member which can demonstrate excellent service to its retail customers, July 21 – June 22.
This may include availability, pricing and promotions; help with merchandising and store standards; digital innovation; retailer education and networking, and helping retail customers manage supply issues.

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GOLD MEDAL 2022

Out of Home Wholesaler

To be awarded to a FWD full member or buying group member which can demonstrate excellent service to its Out of Home Wholesaler customers, July 2021 – June 2022.

This may include availability, pricing and promotions; nutritional and allergen information; digital innovation; chef and catering manager education; and helping caterers recover from the Covid pandemic.

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GOLD MEDAL 2022

Smaller Wholesaler

This award goes to an FWD member, or member of an FWD buying group, with a turnover of less than £20m in the year to July 2022. The judges are looking for evidence of increased sales, improved service to customers, and close relationships with suppliers resulting in effective promotions and launches. They are looking for evidence of agility, innovation and customer support.

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GOLD MEDAL 2022

Digital Innovation

To be awarded to the wholesaler which has introduced the most effective digital strategy or innovation to reduce costs, improve efficiency, engage customers or grow sales in the year July 2021 – June 2022.

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GOLD MEDAL 2022

Data and Insight

To be awarded to the wholesaler which has used sales data the most successfully in the sector to generate increased sales and distribution. The entry should demonstrate key analytical and marketing improvements over the last 12 months in achieving the increased sales.

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GOLD MEDAL 2022

Green Wholesaler

To be awarded to an FWD member which demonstrates a commitment to sustainability and evidence of actions taken to reduce energy use; reduce packaging use; reduce waste; recycle; introduce a culture of environmental responsibility in all departments and encourage and enable customers to adopt similar sustainable practices.

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Individual Awards

GOLD MEDAL 2022

Wholesale Star

To be awarded to an employee who has excelled in their role during the year July 21 – June 2022. Whatever their role, they have been an inspiration to customers and/or colleagues. Hard-working, cheerful, full of ideas and always willing to help, they have made an outstanding contribution to their team, driving sales and increasing customer satisfaction.

This award is not open to business owners or directors.

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GOLD MEDAL 2022

Wholesale Manager

To be awarded to a manager of a cash and carry depot or distribution centre who has demonstrated commitment, innovation, improved customer service and team-building skills, making a significant contribution to sales performance in the period July 21 – June 2022.

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GOLD MEDAL 2022

Customer Development

To be awarded to an individual within an FWD wholesaler company who has achieved significant business growth and driven loyalty among retail or foodservice customers, via business development initiatives, working with suppliers, and relationship building in the period July 21 – June 2022.

This award is not open to business owners or directors.

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GOLD MEDAL 2022

Star Driver

To be awarded to the wholesale driver who has demonstrated dedication and all-round excellence in the course of their duties, delivering outstanding customer service, gathering customer feedback, and representing their company to customers and the public, in the year July 2021- June 2022.

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GOLD MEDAL 2022

Telesales Star

To be awarded to an individual with outstanding customer relationships, product knowledge, understanding of customers’ needs, call handling skills and contribution to their telesales team.

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GOLD MEDAL 2022

Emerging Talent

This award demonstrates and celebrates emerging talent throughout the wholesale channel. It is open to anyone who has worked for an FWD wholesale member for less than five years, in any role, and makes an outstanding contribution to the wholesale channel and its customer base.

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