WHOLESALER AWARDS

Company Awards

GOLD MEDAL 2021

Retail Wholesaler

To be awarded to a FWD full member or buying group member which can demonstrate excellent service to its retail customers, March 2020 – June 2021.

This may include availability, pricing and promotions; help with merchandising and store standards; digital innovation; retailer education and networking; and helping retail customers adapt to the Covid pandemic.

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GOLD MEDAL 2021

Foodservice Wholesaler

To be awarded to a FWD full member or buying group member which can demonstrate excellent service to its foodservice customers, March 2020 – June 2021.

This may include availability, pricing and promotions; nutritional and allergen information; digital innovation; chef and catering manager education; and helping caterers adapt to the Covid pandemic.

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GOLD MEDAL 2021

Smaller Wholesaler

This award goes to an FWD member, or member of an FWD buying group, with a turnover of less than £10m in the year to April 2021. The judges are looking for evidence of increased sales, improved service to customers, and close relationships with suppliers resulting in effective promotions and launches. They are looking for evidence of agility, innovation and customer support during the Covid pandemic.

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GOLD MEDAL 2021

Digital Innovation

To be awarded to the wholesaler which has introduced the most effective digital strategy or innovation to reduce costs, improve efficiency, engage customers or grow sales in the 12 months to June 2021.

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GOLD MEDAL 2021

Data and Insight

To be awarded to a wholesaler which can demonstrate successful use of sales data to generate increased sales and distribution. The entry should demonstrate key analytical and marketing improvements over the 12 months to June 2021 in achieving the increased sales.

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GOLD MEDAL 2021

Green Wholesaler

To be awarded to an FWD member which demonstrates a commitment to sustainability and evidence of actions taken to reduce energy use; reduce packaging use; reduce waste; recycle; introduce a culture of environmental responsibility in all departments and encourage and enable customers to adopt similar sustainable practices.

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Individual Awards

GOLD MEDAL 2021

Wholesale Star

To be awarded to an employee who has excelled in their role during the Covid pandemic March 2020 – June 2021. Whatever their role, they have been an inspiration to customers and/or colleagues. Hard-working, cheerful, full of ideas and always willing to help, they have made an outstanding contribution to their team, driving sales and increasing customer satisfaction.

This award is not open to business owners or directors.

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GOLD MEDAL 2021

Wholesale Manager

To be awarded to a manager of a cash and carry depot or distribution centre who has demonstrated commitment, innovation, improved customer service and team-building skills, making a significant contribution to sales performance in the period March 2020 – June 2021.

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GOLD MEDAL 2021

Customer Development

To be awarded to an individual within an FWD wholesaler company who has achieved significant business growth and driven loyalty among retailers, via business development initiatives, working with suppliers, and relationship building, during the Covid pandemic March 2020-June 2021.

This award is not open to business owners or directors.

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GOLD MEDAL 2021

Star Driver

To be awarded to the wholesale driver who has demonstrated dedication and all-round excellence in the course of their duties, delivering outstanding customer service, gathering customer feedback, and representing their company to customers and the public, during the Covid pandemic March 2020-June 2021.

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GOLD MEDAL 2021

Telesales Star

To be awarded to an individual with outstanding customer relationships, product knowledge, understanding of customers’ needs, call handling skills and contribution to their telesales team, during the Covid pandemic March 2020-June 2021.

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GOLD MEDAL 2021

Emerging Talent

This award demonstrates and celebrates emerging talent throughout the wholesale channel. It is open to anyone who has worked for an FWD wholesale member for less than five years, in any role, and makes an outstanding contribution to the wholesale channel and its customer base.

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